New features don't mean much to me because I'm a late adopter of your upgrades. SplashID is too important for me to take a flyer on an upgrade of dubious quality. For several years now, you have not had a good record of releasing quality products as judged by reviewers on iTunes. After three or four patch releases you probably get there, but that shatters my confidence, so I stay on old revisions that I know work. (I still use SplashID 6.2 on my PC.)

Skip the new features and concentrate on shipping a solid, well-tested product that gets strong reviews out of the box.